Rosenthal Fuels Jonathan Adler’s E-Commerce Expansion with Amazon
Rosenthal Fuels Jonathan Adler’s E-Commerce Expansion with Amazon
The Challenge
When Amazon and Jonathan Adler teamed up to partner on the online retail giant’s first-ever exclusive designer collaboration, it was an opportunity the global luxury housewares brand could not pass up. But the new relationship – and the challenges of launching and rolling out a collaboration of this size and scope – would require a robust and creative financing package.
The Fix
Rosenthal joined forces with Gordon Brothers, the global advisory restructuring and investment firm, to provide a total of $16 million in working capital to Jonathan Adler to support the launch and execution of the exclusive e-commerce brand expansion and product partnership with Amazon. As the senior lender, Rosenthal provided a $12 million asset based loan against all Jonathan Adler assets, including accounts receivable and inventory. Gordon Brothers, the junior lender, provided an additional $4 million loan against trademarks and other intellectual property.
The joint financing gave Jonathan Adler more borrowing base availability and additional capital, along with much-needed stability and flexibility to execute the deal with Amazon. It was the perfect combination of financing and resources to enable the client to access to new channels and new customers.