Rosenthal Names Cassie Rosenthal Chief Marketing Officer

Rosenthal & Rosenthal named Cassie Rosenthal Chief Marketing Officer, making her the first women in the company’s 84-year history to join the C-suite.

In her new role, Rosenthal will continue to manage business development strategy and marketing efforts for the company. Since joining her family’s business in 2012, she has led the efforts to elevate the firm’s branding by transforming its website, content and messaging, advertising, social media and public relations. Rosenthal has also worked to diversify the firm’s target client base and most recently was instrumental in developing and launching Pipeline, the firm’s newest division focused on e-commerce and direct-to-consumer companies.