The Lead does a Q&A with Aaron Sanandres, CEO of UNTUCKit, & Stephan Schambach, CEO of NewStore about the state of omnichannel retail

“Here at The Lead we have been watching the UNTUCKit story closely. At The Lead Assembly in June 2018, UNTUCKit CEO Aaron Sanandres spoke to us about the opportunities and challenges of being a venture-backed digital native brand. At The Lead Summit in October, Brent Paulsen, UNTUCKit’s Managing Director and Head of Retail, laid out the company’s rapid brick & mortar growth strategy. And of course, UNTUCKit was selected for The Lead’s 2018 Foremost 50 List – recognizing the break out digital native brands reinventing and redefining the future of fashion & retail…”

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