Long-Time Finance Executive Harry Friedman Retires After 40+ Years in Factoring and Asset-Based Lending Business

 (LOS ANGELES) – January 5, 2016 – Rosenthal & Rosenthal, Inc., a leading private commercial finance company specializing in factoring and asset based lending, today announced the appointments of Sydnee Breuer as Executive Vice President and Western Region Manager and Jeffrey Enoch as Executive Vice President and Western Region Portfolio Manager. The appointments are effective January 4, 2016.

 Breuer and Enoch are both seasoned commercial lenders and instrumental in the success of the 78-year-old family-owned firm’s multi-billion dollar factoring business. They succeed current Executive Vice President Harry Friedman, who announced his plans to retire this year after more than 12 years at Rosenthal and more than 40 years in commercial finance.

“Sydnee and Jeff’s reputations in the industry are unparalleled. Under their leadership, I am confident Rosenthal will continue to expand its already substantial footprint in the West Coast commercial finance market,” said Kenneth Kleiner, Executive Vice President and Chief Marketing Officer for Rosenthal. “We are grateful to Harry for giving Rosenthal every ounce of his expertise and energy over the last 12 years. He has been integral in hiring top-notch talent and developing hundreds of client relationships, all of which have contributed to the firm’s aggressive growth over the past decade.”

At Rosenthal, Breuer oversees new business for the West Coast and develops relationships with middle market companies. Before joining Rosenthal in 2009, Breuer, a 25-year veteran in the Los Angeles commercial finance industry, served in a wide range of senior-level factoring positions at CIT, spanning business development, account management, underwriting and credit. Breuer has an MBA from Pepperdine University and a BA in Economics from Rutgers University.

“I am eager to take on this new challenge to continue to expand Rosenthal’s reach in the West Coast region,” said Breuer. “We’ve been fortunate to have experienced solid growth during my tenure at Rosenthal, and I look forward to cultivating new relationships across new markets and industries in 2016.”

Enoch leads the portfolio side of Rosenthal’s West Coast business, developing and managing client relationships. A 35-year veteran in the business, he joined Rosenthal in 2004 from GE Capital and has held previous senior roles at NationsBank and CIT. Enoch holds a degree in Finance from Baruch College.

 “Rosenthal’s legacy in the industry is really a testament to our clients,” said Enoch. “I look forward to continuing the long tradition of providing clients with the personalized service, flexibility in lending and expertise that they have come to expect from Rosenthal.”



Rosenthal & Rosenthal ( is the leading factoring and asset based lending firm in the United States. Founded in 1938 by Imre J. Rosenthal, the firm is now led by the second and third generations of the Rosenthal family. As a privately held company, Rosenthal is committed to providing personalized service and flexible lending to clients across a broad range of industries, including manufacturing, apparel, food & beverage, technology, jewelry, accessories, real estate and art lending.




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